Email Marketing Facts !!!!

What happens to email?

If it’s good, you retain it right? You create ahead a little folder in your inbox and add it there. If the computer communication is strong, you forward it right? And now with social media optimization you can tweet it, share it on facebook wall to your divider, and perform some other things to without any problem share it with everyone on this planet you know!

Tip: I use to believe the fancier the email html design, the less like it was to be looked at. But I was wrong! An email that has a good PSD to HTML design create has 8 times better open rates (Cates).

Ron  said two things that I reflected were brilliant. First, “Focus on show people your skill, people know you sell stuff..” And second, “Your email should be 80% instructive and 20% promotional.” There’s that 80/20 rule that we often view in business.

Look, I’m not attempting to trade you on email marketing. I just like you to have some actual items to aid you make better enterprise decisions!

The Facts:

     95% of Internet users between the ages of 18 and 64 send or read email
    An even higher percentage of users ages 65 or older do the same
    235 million people across the country use email, most use it every day

                                                                                                           "Source: eMarketer"
Email ROI: $44.05 returned for every $1 spent
For the same response, direct mail cost 20 times as much as email    "Source: Forrester Research, Inc."
Is it a good decision, should you invest the time, money, and effort to do it? I say yes, but I’m not the owner of your business.
I would love to hear your feedback, and for any email marketing experts, feel free to chime in with some more awesome facts!

 

Search Engine Queries for your Link Building

Find Websites where you can find industry resources:

Keyword + “top 10 resources”/”top resources”
Keyword + “top 10 sites/”top sites”
Keyword + “top 10 websites”/”top websites”
Keyword + “top 10 articles”/ “top articles”
Keyword + “top 10 tools”/”top tools”
Keyword + “top 10 web resources”/”top web resources”
Keyword + “top 10 internet resources”/”top internet resources”
Keyword + “top 10 online resources”/”top online resources”

Keyword + “recommended resources”/”suggested resources”
Keyword + “useful resources”/”interesting resources”
Keyword + “favorite resources”
Keyword + “recommended sites”/”suggested sites”
Keyword + “useful sites”/”interesting sites”
Keyword + “favorite sites”
Keyword + “recommended websites”/”suggested websites”
Keyword + “useful websites”/”interesting websites”
Keyword + “favorite websites”

Keyword + “recommended articles”/”suggested articles”
Keyword + “useful articles”/”interesting articles”
Keyword + “favorite articles”

Keyword + “recommended tools”/”suggested tools”
Keyword + “useful tools”/”interesting tools”
Keyword + “favorite tools”

Keyword + “recommended links”/”suggested links”
Keyword + “useful links”/”interesting links”
Keyword + “favorite links”

Keyword + “intitle:resources”
Keyword + “round up”
Keyword + intitle:”round up”
Keyword + intitle:list
Keyword + “guide”

“list of + Keyword + sites”

Keyword + “news”/”industry news”
Keyword + “magazine”/”industry magazine”
Keyword + “journal”/”industry journal”

Keyword + “whitepapers”
Keyword + “videos”
Keyword + “podcasts”
Keyword + “research”
Keyword + site:.edu
Keyword + site:.info
Keyword + filetype:doc/docx/xls/ppt/pdf

 ==============================

Find websites which provide guest post opportunities

Keyword + “guest blog”
Keyword + “guest blogger”
Keyword + “guest Column”
Keyword + “guest article”
Keyword + “write for us”
Keyword + “write for me”
Keyword + “become a contributor”
Keyword + “contribute to this site”
Keyword + inurl:category/guest

 ==============================

Find blogs relevant to your industry

Keyword + site:wordpress.com
Keyword + site:blogspot.com
Keyword + site:typepad.com
Keyword + site:edublogs.org
Keyword + site:livejournal.com
Keyword + intext:”powered by wordpress”
Keyword + intext:”powered by typepad”

 ======================================

Find Interview Opportunities

industryName + intitle:interview -job
industryVertical + intitle:interview -job
competitorName + intitle:interview -job
industryName + inurl:interview -job
industryVertical + intitle:interview -job
competitorName + inurl:interview -job

 ==================================

Find sites where you can list your website?

Keyword + “add a site”/”submit site”/”suggest site”/”post site”/”recommend site”
Keyword + “add URL”/”submit URL”/”suggest URL”/”post URL”/”recommend URL”
Keyword + “add listing”/”submit listing”/”suggest listing”/”post listing”/”recommend listing”

Keyword + add/submit/suggest/post/list/recommend article
Keyword + add/submit/suggest/post/list/recommend video
Keyword + add/submit/suggest/post/list/recommend podcast
Keyword + add/submit/suggest/post/list/recommend whitepaper
Keyword + add/submit/suggest/post/list/recommend webinars
Keyword + add/submit/suggest/post/list/ job

Keyword +”add your business”/”list your business”
Keyword + intitle:”directory”
Keyword+ inurl:”directory”
Keyword + Listings

 ========================================

Find non-profit organizations which accepts donations

In US (www.google.com)
Keyword + site:.org
In UK (www.google.co.uk)
Keyword + site:.org
Keyword + site:.org.uk
In India (www.google.co.in)
Keyword + site:.org
Keyword + site:.org.in
In Canada (www.google.ca)
Keyword + site:.org
In Australia (www.google.com.au)
Keyword + site:.org
Keyword + site:.org.au

Note: Use following keywords to find non-profit organizations:

1. “donate for”
2.  ”donate to”
3. “donate online”
4. “donate now”
5. “make donation”
6. “make charity”
7. “charity online”
8.  ”money for donation”
9. “goods for donation”
10. “services for donation”
11. “partner”
12. “support”
13. “contribute”
14. “sponsor”

 ====================================

Find websites to promote your tools,badges, widgets & infographics for Link Building

industryName + intitle:tools
industryName + intitle:badges
industryName + intitle:widgets
industryName + intitle:infographics

industryName + inurl:tools
industryName + inurl:badges
industryName + inurl:widgets
industryName + inurl:infographics

industryName + top/recommended/useful/favorite/amazing/awesome tools
industryName + top/recommended/useful/favorite/amazing/awesome badges
industryName + top/recommended/useful/favorite/amazing/awesome widgets
industryName + top/recommended/useful/favorite/amazing/awesome infographics

 ============================

Find blogs which review products

ProductName + review + site:wordpress.com
ProductName + ratings + site:wordpress.com
ProductName + comparison + site:wordpress.com
ProductName + price comparison + site:wordpress.com
ProductName + compare + intext:”powered by wordpress”

ProductName + review + site:blogspot.com
ProductName + ratings + site:blogspot.com
ProductName + comparison + site:blogspot.com
ProductName + price comparison + site:blogspot.com

ProductName + review + site:typepad.com
ProductName + ratings + site:typepad.com
ProductName + comparison + site:typepad.com
ProductName + price comparison + site:typepad.com
ProductName + recommended intext:”powered by typepad”

ProductName + review + site:livejournal.com
ProductName + ratings + site:livejournal.com
ProductName + comparison + site:livejournal.com
ProductName + price comparison + site:livejournal.com

==========================================

Find websites which review products

ProductName + intitle:review
ProductName + intitle:ratings
ProductName + intitle:comparison
ProductName + intitle:price comparison
ProductName + intitle:compare
ProductName + intitle:recommended

========================================

Find Industry Specific Q & A

industryName + site:quora.com
industryName + site:askville.amazon.com
industryName + site:linkedin.com/answers
industryName + site:wiki.answers.com
industryName + site:answers.yahoo.com

Other Q & A queries

[Gaming] + site:gaming.stackexchange.com
[Programmers] + site:programmers.stackexchange.com
[Mathematics] + site:math.stackexchange.com
[Apple] + site:apple.stackexchange.com

[WordPress] + site:wordpress.stackexchange.com
[Android Enthusiasts] + site:android.stackexchange.com
[Web Applications] + site:webapps.stackexchange.com
[Game Development] + site:gamedev.stackexchange.com
[OnStartups] + site:answers.onstartups.com

[Cooking] + site:cooking.stackexchange.com
[Webmasters] + site:webmasters.stackexchange.com
[Electrical Engineering] + site:electronics.stackexchange.com
[Photography] + site:photo.stackexchange.com
[User Experience] + site:ux.stackexchange.com
[Physics] + site:physics.stackexchange.com
[Home Improvement] + site:diy.stackexchange.com

[Personal Finance and Money] + site:money.stackexchange.com
[Skeptics] + site:skeptics.stackexchange.com
[Science Fiction and Fantasy] + site:scifi.stackexchange.com
[Role-playing Games] + site:rpg.stackexchange.com
[Stack Apps] + site:stackapps.com

[Bicycles] + site:bicycles.stackexchange.com
[Jewish Life and Learning] + site:judaism.stackexchange.com
[Graphic Design] + site:graphicdesign.stackexchange.com
[Fitness and Nutrition] + site:fitness.stackexchange.com
[Board and Card Games] + site:boardgames.stackexchange.com
[Homebrew] + site:homebrew.stackexchange.com
[Writers] + site:writers.stackexchange.com
[Project Management] + site:pm.stackexchange.com

[Musical Practice and Performance] + site:music.stackexchange.com
[Parenting] + site:parenting.stackexchange.com
[Travel] + site:travel.stackexchange.com
[Audio-Video Production] + site:avp.stackexchange.com
[Christianity] + site:christianity.stackexchange.com
[Motor Vehicle Maintenance and Repair] + site:mechanics.stackexchange.com
[Quantitative Finance] + site:quant.stackexchange.com

[Personal Productivity] + site:productivity.stackexchange.com
[Gardening and Landscaping] + site:gardening.stackexchange.com
[Cryptography] + site:crypto.stackexchange.com
[Philosophy] + site:philosophy.stackexchange.com
[Astronomy] + site:astronomy.stackexchange.com

[Literature] + site:literature.stackexchange.com
[Linguistics] + site:linguistics.stackexchange.com
[Movies and TV] + site:movies.stackexchange.com
[History] + site:history.stackexchange.com
[Economics] + site:economics.stackexchange.com
[Mathematica] + site:mathematica.stackexchange.com
[Firearms] + site:firearms.stackexchange.com
[Biology] + site:biology.stackexchange.com
[Healthcare IT] + site:healthcareit.stackexchange.com
[Poker] + site:poker.stackexchange.com

 ================================

Find blogs which accept sponsored/paid reviews

Keyword + intext:”this is a sponsored post”
Keyword + intext:”this was a sponsored post”
Keyword + intext:”this is a paid post”
Keyword + intext:”this was a paid post”
Keyword + intext:”this is a Sponsored review”
Keyword + intext:”this was a Sponsored review”
Keyword + intext:”this is a paid review”
Keyword + intext:”this was a paid review”

===============================

Find Industry Specific Social Profiles

industryName + site:facebook.com
industryName + site:twitter.com
industryName + site:linkedin.com

============================

Find Industry Specific Events

industryName + site:meetup.com
industryName + intitle:conference
industryName + intitle:seminar
industryName + intitle:expo
industryName + intitle:trade show
industryName + intitle:exhibition

=============================

Find Google Public User Profiles

You can search Google’s public user profiles with search query strings like this:

http://www.google.co.uk/search?q=your-search-query&tbs=prfl:e

Example: http://www.google.co.uk/search?q=Himanshu+sharma&tbs=prfl:e or by appending &tbs=prfl:e onto any search URL.

 =============================

Find Chamber of Commerce Site

In US (www.google.com)
<city-name> + Chamber of commerce site:.<state-code>.us
Chamber of commerce site:.<state-code>.us
<city-name> + Chamber of commerce site:.org
<city-name>+ Chamber of commerce site:.com
In UK (www.google.co.uk)
<city-name> + Chamber of Commerce site:.uk
<city-name> + Chamber of Commerce site:.com
In India (www.google.co.in)
<city-name> + Chamber of Commerce site:.in
<city-name> + Chamber of Commerce site:.com
In Canada (www.google.ca)
<city-name> + Chamber of Commerce site:.ca
<city-name> + Chamber of Commerce site:.com
In Australia (www.google.com.au)
<city-name> + Chamber of Commerce site:.au
<city-name> + Chamber of Commerce site:.com

 =================================

Find institutions which provide primary and secondary education

In US (www.google.com)
<city-name> + Site:.k12.<state-code>.us
<city-name> + Site:.pvt.k12.<state-code>.us
<city-name> + site:.kid
In UK (www.google.co.uk)
Site:.<city-name>.sch.uk
In India (www.google.co.in)
<city-name> + School
In Canada (www.google.ca)
<city-name> + School
In Australia (www.google.com.au)
<city-name> + School + site:.<state-code>.au
<city-name> + School
In New Zeland (www.google.co.nz)
<city-name> + site:.school.nz

 =======================================

Find Institutions which provide Higher Education

In US (www.google.com)
<city-name> + site:.cc.<state-code>.us
<city-name> + site:.tec.<state-code>.us
<city-name>  + College/university + site:.edu
In UK (www.google.co.uk)
<city-name> + site:.ac.uk
<city-name>  + College/university + site:.edu
In India (www.google.co.in)
<city-name> + site:.ac.in
<city-name>  + College/university + site:.edu
<city-name>  + College/university + site:.edu.in
<city-name> + site:.res.in
In Canada (www.google.ca)
<city-name>  + College/university + site:.edu
<city-name>  + College/university + site:.ca
<city-name>  + College/university + site:.com
In Australia (www.google.com.au)
<city-name>  + College/university + site:.edu
<city-name>  + College/university + site:.edu.<state-code>.au
In New Zeland (www.google.co.nz)
<city-name>  + College/university + site:.edu
<city-name>  + College/university + site:.ac.nz

 =====================================

Find Library Sites

In US (www.google.com)
<city-name> + site:.lib.<state-code>.us
<city-name> + library + site:.<state-code>.us
<city-name> + library + site:.edu
In UK (www.google.co.uk)
<city-name> + library +site:.uk
<city-name> + library +site:.edu
In India (www.google.co.in)
<city-name> + library +site:.in
<city-name> + library +site:.edu
In Canada (www.google.ca)
<city-name> + library +site:.ca
<city-name> + library +site:.edu
In Australia (www.google.com.au)
<city-name> + library + site:.<state-code>.au
<city-name> + library + site:.edu

 =====================================

Find Research Council Sites

In US (www.google.com)
Research Council + site:.<state-code>.us
Research Council + site:.com
In UK (www.google.co.uk)
Research Council + site:.uk
Research Council + site:.com
In India (www.google.co.in)
Research Council + site:.in
Research Council + site:.com
In Canada (www.google.ca)
Research Council + site:.ca
Research Council + site:.com
In Australia (www.google.com.au)
Research Council + site:.<state-code>.au
Research Council + site:.com

 =====================================

Find goverment institutions

In US (www.google.com)
Keyword + site:.gov
In UK (www.google.co.uk)
Keyword + site:.gov.uk
In India (www.google.co.in)
Keyword + site:.gov.in
Keyword + site:.nic.in
In Canada (www.google.ca)
Keyword + site:.gov
In Australia (www.google.com.au)
Keyword + site:.gov.au

 ===============================

Google Search Operators

allinanchor: This operator is used to return web documents in which the anchor text contains all the words following the colon. For example: allinanchor:car insurance

This search will return all the web documents in which the anchor text contains the words ‘car’ and ‘insurance’

Note: This operator can’t be easily combined with other Google Operators.

inanchor:
This operator is used to return web documents in which the anchor text contains the word following the colon. For example: inanchor:car

This search will return all the web documents in which the anchor text contains the words ‘car’.

allintext:
This operator is used to return web documents in which the body text (text on the web page) of a web document contains all the word following the colon. For example: allintext:car insurance

This search will return all the web documents in which the body text of a web document contains the words ‘car’ and ‘insurance’

intext:
This operator is used to return web documents in which the body text of a web document contains the word following the colon. For example: intext:car

This search will return all the web documents in which the body text of a web document contains the words ‘car’.

allintitle:
This operator is used to return web documents in which the title tag of a web document contains all the word following the colon. For example: allintitle:car insurance

This search will return all the web documents in which the title tag of a web document contains the words ‘car’ and ‘insurance’

intitle:
This operator is used to return web documents in which the title tag of a web document contains the word following the colon. For example: intitle:car

This search will return all the web documents in which the title tag of a web document contains the words ‘car’

allinurl:
This operator is used to return web documents in which the URL of a web document contains all the word following the colon. For example: allinurl:car insurance

This search will return all the web documents in which the URL of a web document contains the words ‘car’ and ‘insurance’.

inurl:
This operator is used to return web documents in which the URL of a web document contains the word following the colon. For example: inurl:car

This search will return all the web documents in which the URL of a web document contains the words ‘car’

filetype:
This operator is used to return web documents of a particular file type. For example: “SEO Checklist: filetype:pdf

This search will return all the web documents which contains the words ‘seo’ and ‘checklist’ and which are PDF documents. This operator is useful in finding valuable resources.

link:

This is a most common search operator of Google and is used to determine back links of a website. For e.g. link:seomoz.org

This search operator will return a sample of the web documents which link out to the website seomoz.org

related:

This search operator returns web documents which are similar to the webpage you specified following the colon. For example: related:seomoz.org

This search operator will return websites which are similar to seomoz.org website like search engine land, seobook etc. This operator can help a lot in finding link building opportunities.

site:

This search operator is used to search within a specific website. For example: “checklist” site:seomoz.org

This search result will return all the checklist type blog posts published on seomoz so far. The operator can also be used to find contact information or guest post opportunities within a website.

- (minus) operator

Using a minus sign immediately before a word tells Google not to return web documents which contain the word immediately after the minus operator. For e.g. Java -coffee -beans

Here you are telling Google not to return web documents which contain the word ‘coffee’ and ‘beans’

* (Wildcard operator)

Through this search operator you can create a placeholder in your search query and let the Google fill it. For e.g. the query: * management courses will return different types of management courses available.

Bing Search Operators

LinkFromDomain:

Through this search operator you can get a list of all the external links of a website. For example: linkfromdomain:seomoz.org – returns a list of all the external links of the seomoz website.

url:

This operator is used to check whether a particular URL is in the Bing index. For example: url:seomoz.org

feed:

This operator can be used to find RSS feeds of the blogs related to your search term. For e.g. feed:seo – returns the RSS feeds of all the SEO related blogs.

location:country_code

This operator is used to return webpages from a specific country or region. For example: “seo blogs” location:gb – returns UK seo blogs

Note: You can get a complete list of country codes from here

prefer:

This operator is used to add emphasis to a search term. For e.g. jaguar prefer:car – returns list of web pages which talk about the Jaguar car and not jaguar cat or any other thing related to jaguar.

contains:filetype

Use this operator to find websites which link out to a particular file type. For e.g. contains:pdf – returns a list of websites which link out to PDF documents.

site:seomoz.org contains:pdf – find all the webpages of seomoz which link out to a PDF document.

linkfromdomain:seomoz.org contains:pdf – Find all the external links of seomoz which in turn link out to a PDF document.

inbody:

This operator is used to return web documents in which the HTML body of a web document contains all the words following the colon. For example: inbody:”seo takeaways”

Note: inbody: operator can be used to find web pages which mention your brand name but don’t link out to you.

language:language_code

This operator returns web pages written in a specific language. For e.g. “seo cheatsheet” language:fr – returns all the web pages which contain seo cheatsheet in french.

Note: you can get a complete list of language codes from here

ip:

This operator is used to find websites hosted on a specific IP address. For example: ip:202.54.119.149

site:

Same as Google Search operator ‘site:’

inurl:

Same as Google Search operator ‘inurl:’

intitle:

Same as Google Search operator ‘intitle:’

inanchor:

Same as Google Search Operator ‘inanchor:’

filetype:

Same as Google Search operator ‘filetype:’

How to monitor your rankings in Bing via RSS feed

Every search on Bing is available as an RSS feed. To convert any search into a RSS feed append ‘&format=rss’ to the end of the search result url. For e.g.

http://www.bing.com/search?q=seo+tools&format=rss

You can then subscribe to this RSS feed via Google reader to monitor your search engine rankings in Bing. Whenever there will be change in rankings you will be notified via your RSS.